The first step when venturing into an email marketing initiative is to understand your goals? Why do you want to use email in your marketing efforts?
- Is it to send product announcements to your customers
- To educate your prospects as to your service
- Drive the recipient to your website to make a purchase
Once you have established your goals, you need to begin to build a permission based list. There are many ways to build a list and the first few that come to mind include:
- Ask your customers and prospects if they want to be included on your email list
- Have a sign-up page on your website and be very clear as to what the visitor is signing up to receive.
You need to pick a trusted Email Service Provider “ESP” that have the easy to use software to help you to create, delvier and track your email campaigns. If you do not have the resources internally, you can turn to a number of email consultants for help. One that is going above and beyond is emarketingwerx.com
